001: An Expert’s Guide To Newsletters

An ode to all the stacks that came before

Oct 05, 2023

Hello and welcome to the cherry-popping first edition of That’s Niche!

We’re kicking things off with my very own expert topic: an obsession with online newsletters.

I treat Substacks like sacred texts, meaning they rule my life, and I pass their wisdom off as my own. Today, you’re invited inside my brain/inbox as we journey through five of my ride-or-die reccomendations. Enjoy!

An Expert’s Guide To Newsletters

Perfectly Imperfect

I came, I saw, I bought the T-shirt. Perfectly Imperfect markets itself as "a taste of someone’s taste" (a perfect line of copy imo) and is a roundup of cool people and their reccomendations. It’s extremely NY-centric, so it also doubles as a bitchy Lonely Planet for anyone planning a trip to Dimes Square.

Earl Earl

Laurel is flawless. She’s polished and casual in a way I’ll never master but constantly strive for. Her shopping guides and trend round-ups are perfect, but it’s the subtle hints at her Cali-Sober lifestyle that makes me covet her in a very high-school way. Basically, I’m buying what she’s selling.

Strat Scraps by Alex Morris

Strat Scraps is a brilliant mishmash of thoughts, strategy templates and articles that broaden the brain. I’m convinced Alex makes people smarter simply through proximity, so I’m still hoping that effect rubs off digitally, too.

sent from my iPhone with love

If you read this and can’t handle the lack of capital letters, you’re too old! Joss is brilliant. She’s a big nerd who throws you off the scent by being Very Cool and Well Connected. sfmiwl is full of fun people, IRL and URL recommendations and bi-weekly hot takes.

how’d she get here??

Culture Study by Anne Helen Peterson

Just when I think I’ve caught a glimpse of a trend, AHP’s already in my inbox with an expert-led point of view. She intellectualises internet culture in an introspective and oddly calming way, and I think she’s a genius.

When art (email) imitates life (my desk)

Niche info done! Now for the…

Quick links:

Some unrelated bits to consume digitally, orally or otherwise.

💤 The Pandemic Skip

If you also emerged from the pandem as someone you didn’t recognise, this quick read’s a warm hug.

❤️‍🔥 J’Obsessed

J’Obsessed is a giggly podcast by the angel, Fraser, featuring people he’s obsessed with sharing their obsessions. It’s heartfelt and fun and worth a listen.